Nicholas Nubert, creative director at Runway, offers a strategic approach to generating cinematic AI footage that maximizes creativity and efficiency.

He recommends beginning the process by creating three unprompted videos. This initial step serves as a baseline to observe how the AI interprets the visual scene without specific guidance. By doing so, creators can identify the AI’s output’s strengths and weaknesses, providing valuable insights into how to refine future prompts.

Nubert emphasizes the importance of prompt precision, advising creators to keep their prompts concise and focused.

Short prompts tend to be more effective as they reduce the chances of the AI misinterpreting complex instructions.

He suggests using terms like “muted colors” and “low contrast” to maintain a consistent color grading across the video. This technique is beneficial in achieving a cohesive visual style, which is crucial for cinematic quality.

To achieve realism, Nubert advises specifying “static camera, natural movement” in the prompts. This approach ensures that the AI-generated characters interact with their environment in a more believable and lifelike manner, as the camera remains steady while the characters move naturally within the frame.

This method reduces the chances of unrealistic or erratic camera movements that can disrupt the viewer’s immersion.

Nubert’s overarching strategy is to start with simple, small-scale prompts and gradually add complexity. This incremental approach allows creators to fine-tune each aspect of the scene, from camera angles to character actions, leading to more controlled and polished results. By refining each step, creators can build up to more intricate and cinematic AI-generated footage, ensuring that the final output aligns with their creative vision. This strategy instills a sense of accomplishment, making creators feel satisfied and successful in their cinematic AI endeavors.

Conclusion

In conclusion, Nicholas Nubert’s is big on starting small and building up. He recommends beginning with simple prompts and then adding more details bit by bit. It’s like building with Legos – you start with the foundation and keep adding until you’ve got a masterpiece.

By following Nick’s advice, you can create some pretty impressive AI videos. It’s all about understanding the AI’s strengths, being clear with your instructions, and gradually refining your approach. Before you know it, you’ll be crafting cinematic AI footage like a pro, feeling pretty darn good about your creations.